EPISODE · Jan 27, 2025 · 32 MIN
The Toy Fair 2025
from Rocket Fuel: Youth Marketing
We love a trip out here at Rocket! Nothing better then having an excuse for a change of scenery and a coffee with clients old and new and talking shop. So thats why we LOVE The Toy Fair. This year we headed out to Olympia in West London to see what happening in the world of toys! This year we spoke with the amazing people at Precise TV all about the latest trends in marketing via gaming and their big investment. We speak with Wilton Bradley who own the brand you may know called Xootz about what makes them tick and what how they have found success in the last 12 months by switching up a strategy. EDX Education is someone we met at The Toy Fair 2025 who have a unique balanced approach to online and offline habits of children with a tactic of taking online play offline and a new IP relationship with The Hungry Caterpillar. Then at the end of the show we speak with Casdon, who are a company you may not recognise by name but you 100% know their products and we find out how they are expanding in to new markets for the 1st time in 80 years!So join us on our excursion away from the desks, to the land of toys and games for a little bit and get nerdy with us about what it takes to get listeners like you to buy the toys that kids are gonna be begging for this year!And if you think you would be a great guest on the show or wanna get in touch with us about the work we do here at Rocket (we just won the International CMA for best small agency of the year 2024 award) then get in touch with us and drop us a line. [email protected]———————Follow James @JamesErskine (https://bsky.app/profile/jameserskine.bsky.social)Follow Rocket @WeAreRocketHQ (instagram.com/wearerockethq)Follow James on LinkedIn (linkedin.com/in/jameserskine)Follow Rocket on LinkedIn (https://www.linkedin.com/company/wearerocket)wearerocket.co.uk/Rocket Fuel is the industry podcast bought to you by Rocket Audio and the team at the award winning Rocket Youth & Parent Marketing ExpertIt is Hosted and Produced by James ErskineProduced and Edited by Jake Aspey (https://www.linkedin.com/in/jakeaspey/)Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.
What this episode covers
We love a trip out here at Rocket! Nothing better then having an excuse for a change of scenery and a coffee with clients old and new and talking shop. So thats why we LOVE The Toy Fair. This year we headed out to Olympia in West London to see what happening in the world of toys! This year we spoke with the amazing people at Precise TV all about the latest trends in marketing via gaming and their big investment. We speak with Wilton Bradley who own the brand you may know called Xootz about what makes them tick and what how they have found success in the last 12 months by switching up a strategy. EDX Education is someone we met at The Toy Fair 2025 who have a unique balanced approach to online and offline habits of children with a tactic of taking online play offline and a new IP relationship with The Hungry Caterpillar. Then at the end of the show we speak with Casdon, who are a company you may not recognise by name but you 100% know their products and we find out how they are expanding in to new markets for the 1st time in 80 years!So join us on our excursion away from the desks, to the land of toys and games for a little bit and get nerdy with us about what it takes to get listeners like you to buy the toys that kids are gonna be begging for this year!And if you think you would be a great guest on the show or wanna get in touch with us about the work we do here at Rocket (we just won the International CMA for best small agency of the year 2024 award) then get in touch with us and drop us a line. [email protected]———————Follow James @JamesErskine (https://bsky.app/profile/jameserskine.bsky.social)Follow Rocket @WeAreRocketHQ (instagram.com/wearerockethq)Follow James on LinkedIn (linkedin.com/in/jameserskine)Follow Rocket on LinkedIn (https://www.linkedin.com/company/wearerocket)wearerocket.co.uk/Rocket Fuel is the industry podcast bought to you by Rocket Audio and the team at the award winning Rocket Youth & Parent Marketing ExpertIt is Hosted and Produced by James ErskineProduced and Edited by Jake Aspey (https://www.linkedin.com/in/jakeaspey/)Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.
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The Toy Fair 2025
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