The Traceability Masterclass: Cracking the Code with Craig Stobie

CoCo Podcast – Episode 14: “The Traceability Masterclass: Cracking the Code with Craig Stobie”In this episode of CoCo: Click. Consume. Connect., hosts Güneri Tugcu and Stefan Hilss sit down with Craig Stobie, Director of Global Strategic Sectors at Domino Printing Sciences, for a deep dive into the world of traceability, serialization, coding, marking, and digital printing.With the rise of Project Sunrise, Digital Product Passports (DPP), and evolving global regulations, industries are facing a pivotal shift in how products are identified, tracked, and authenticated. Craig brings his extensive expertise to the conversation, unpacking the challenges, opportunities, and real-world applications of these technologies across pharmaceuticals, food & beverage, fashion, and consumer goods.Key Topics Covered: Introduction to Coding & Marking – Why it’s the invisible backbone of traceability.Project Sunrise & DPP – How upcoming regulations will reshape industries.Serialization & Connected Packaging – The bridge between supply chain transparency and consumer engagement.Challenges & Solutions – Navigating compliance, counterfeiting, and sustainability.The Future of Digital Printing & Smart Packaging – What brands should prepare for.Whether you’re a brand leader, supply chain expert, or simply curious about the future of connected products, this episode is packed with insights you won’t want to miss! Listen now on Spotify, Apple Podcasts, or Google Podcasts! Don’t forget to subscribe, follow, and leave a review to stay updated on the latest innovations in connected packaging and digital transformation.