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The TradFi Trader Reinventing Brand Building w/ OSF, Rekt Brands episode artwork

EPISODE · Aug 18, 2025 · 38 MIN

The TradFi Trader Reinventing Brand Building w/ OSF, Rekt Brands

from Onchain Growth Club: Crypto & Web3 Marketing Talks · host Norman Wiese

Ovie Faruq (OSF) went from trading distressed credit at Barclays to minting 150 Bored Apes in a drunken late-night session - a move that set him up to build one of crypto's most interesting brand experiments. As co-founder of Rekt Brands, Ovie is pioneering the "brand coin" concept: tokenizing brand sentiment while selling actual drinks in 7-Elevens across America. From launching Rekt Guy as a purposely expectation-free NFT to giving equity to holders to creating a meme coin that rewards drink purchases, Ovie breaks down how traditional finance principles apply to crypto volatility, why DAOs are terrible for running companies, and what happens when normies start buying crypto-branded energy drinks without knowing they're earning tokens. A masterclass in evolving with the market while building something genuinely new.00:00 Introduction and Welcome01:46 This or That Icebreaker04:35 From TradFi to Crypto Transition08:54 The Infamous 150 Bored Apes Story15:52 Becoming a Creator and Building Following19:44 The Rekt Guy Free Mint Philosophy22:24 Evolution to Rekt Brands and Token Launch24:14 Equity Distribution to NFT Holders26:20 Brand Coins vs Traditional Loyalty Programs30:44 Token Treasury and Reward Mechanisms32:38 Crypto Company or Drinks Company?34:28 Mainstream Adoption and 7-Eleven LearningsEpisode Links:• Ovie Faruq (OSF) on X: https://x.com/osf_rekt • Rekt Brands: https://rektbrands.com/ • Brand Coin Thesis (Pinned Post): https://x.com/osf_rekt/status/1924828742196539745About the OGC Podcast:The OGC Podcast tackles crypto's biggest unsolved challenge: growth. Host Norman Wiese sits down with growth leaders, marketers, and founders sharing tactical strategies and frameworks driving real results in web3.Connect with Norman:• Twitter: https://x.com/normanwiese • LinkedIn: https://www.linkedin.com/in/normanwiese/ • Onchain Growth Club: https://x.com/onchaingrowthSubscribe & Review:• Spotify: https://open.spotify.com/show/40h808BdpcWIhgXXQNQR52 • Apple Podcasts: https://podcasts.apple.com/podcast/id1833519944 • YouTube: https://www.youtube.com/@onchaingrowth

What this episode covers

Ovie Faruq (OSF) went from trading distressed credit at Barclays to minting 150 Bored Apes in a drunken late-night session - a move that set him up to build one of crypto's most interesting brand experiments. As co-founder of Rekt Brands, Ovie is pioneering the "brand coin" concept: tokenizing brand sentiment while selling actual drinks in 7-Elevens across America. From launching Rekt Guy as a purposely expectation-free NFT to giving equity to holders to creating a meme coin that rewards drink purchases, Ovie breaks down how traditional finance principles apply to crypto volatility, why DAOs are terrible for running companies, and what happens when normies start buying crypto-branded energy drinks without knowing they're earning tokens. A masterclass in evolving with the market while building something genuinely new.00:00 Introduction and Welcome01:46 This or That Icebreaker04:35 From TradFi to Crypto Transition08:54 The Infamous 150 Bored Apes Story15:52 Becoming a Creator and Building Following19:44 The Rekt Guy Free Mint Philosophy22:24 Evolution to Rekt Brands and Token Launch24:14 Equity Distribution to NFT Holders26:20 Brand Coins vs Traditional Loyalty Programs30:44 Token Treasury and Reward Mechanisms32:38 Crypto Company or Drinks Company?34:28 Mainstream Adoption and 7-Eleven LearningsEpisode Links:• Ovie Faruq (OSF) on X: https://x.com/osf_rekt • Rekt Brands: https://rektbrands.com/ • Brand Coin Thesis (Pinned Post): https://x.com/osf_rekt/status/1924828742196539745About the OGC Podcast:The OGC Podcast tackles crypto's biggest unsolved challenge: growth. Host Norman Wiese sits down with growth leaders, marketers, and founders sharing tactical strategies and frameworks driving real results in web3.Connect with Norman:• Twitter: https://x.com/normanwiese • LinkedIn: https://www.linkedin.com/in/normanwiese/ • Onchain Growth Club: https://x.com/onchaingrowthSubscribe & Review:• Spotify: https://open.spotify.com/show/40h808BdpcWIhgXXQNQR52 • Apple Podcasts: https://podcasts.apple.com/podcast/id1833519944 • YouTube: https://www.youtube.com/@onchaingrowth

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The TradFi Trader Reinventing Brand Building w/ OSF, Rekt Brands

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How long is this episode of Onchain Growth Club: Crypto & Web3 Marketing Talks?

This episode is 38 minutes long.

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This episode was published on August 18, 2025.

What is this episode about?

Ovie Faruq (OSF) went from trading distressed credit at Barclays to minting 150 Bored Apes in a drunken late-night session - a move that set him up to build one of crypto's most interesting brand experiments. As co-founder of Rekt Brands, Ovie is...

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