‘The traditional way of wearing saree is coming back’ | Ft. Shweta Kapur | The Fashion Scoop, Ep 24

“When I was young, I didn't want to wear a saree like my mom's. But now, people want to look like their mom….We've seen the saree in a sexy format, but now it's about being elegant. The saree is a romantic drape, and it's become easier to wear and more accessible.” The saree, a traditional Indian garment, has come a long way. Celebrities like Naomi Campbell and Zendaya have embraced it, making it a global fashion statement. Its widespread appeal has even led to controversies like a TikTok video falsely claiming the sari was a European invention. In this episode, we explore the saree's contemporary evolution through the eyes of Shweta Kapoor, the visionary behind the fashion brand 43188. She has modernised the saree by pairing it with shirts or crop tops. But are market trends stifling designers' creativity in traditional garment sectors? Join us as we delve into the saree's storied past and vibrant present and ponder the future of traditional fashion in a globalised world. Can heritage garments adapt to modern wardrobes, or will they be left behind? Tune in, and don’t forget to chime in with your feedback. Produced by Anna Priyadarshini Sound mix by Nitin Rawat