The Trail Ahead: Consumer & Industry Trends Shaping Trail Running (TRE Live Panel)

This is a recording from a live panel conducted at The Running Event - the running industry's largest trade show. One of the big trends in running is the growth of trail running as a sub-category, something that is felt palpably at TRE. To contextualize this growth, I'm joined by two fantastic guests:   David Callahan, Co-CEO of UltraSignup      Stephen Holmberg, Founder of Insight Accelerator   We talk about the following topics:   Growth trends in the sport Trail Culture as a growth driving phenomenon Cultural impact vs. commercial impact - the realities of the size of the market How people are discovering and experiencing the sport The impact of star athletes on the business of trail Marketplace dynamics (tariffs, inflation, competition, etc.) Q&A!   LEARN MORE ABOUT TRAILCON   REGISTER FOR THE BIG ALTA   REGISTER FOR GORGE WATERFALLS   Sponsors: Grab a trail running pack from Osprey Use code FREETRAIL25 for 25% off your first order of NEVERSECOND nutrition at never2.com Go to ketone.com/freetrail30 for 30% off a subscription of Ketone IQ Freetrail Links: Website | Freetrail Pro | Patreon | Instagram | YouTube | Freetrail Experts   Dylan Links: Instagram | Twitter | LinkedIn | Strava