The Transformation Economy: Transforming Customer Lives Is the Final Tier of Economic Value | Joe Pine

Joe Pine has a knack for seeing workplace trends ahead of others. As a co-founder of Strategic Horizons LLP, he has helped organizations innovatively increase economic value for over three decades. Joe is a pioneer behind the experience economy, and he is now trailblazing the concept of a transformation economy in his latest book. Join us as we discuss the fifth and final economic offering and how it can impact employees and customers alike. Joseph Pine II is an internationally acclaimed author, speaker, and management advisor to Fortune 500 companies and entrepreneurial start-ups. In this episode, Dart and Joe discuss:- Joe’s latest writing project on the transformation economy- Examples of transformative experiences - The economic value of customer transformation- How to recognize different types of transformation - Work as a transformation offering- The correlation between transformation and wealth- How to create transformative experiences for individual aspirations- Joe’s outlook on the experience-design profession- And other topics…Joseph Pine II is an internationally acclaimed author, speaker, and management advisor to Fortune 500 companies and entrepreneurial start-ups. Joe is a co-founder of Strategic Horizons LLP and a lecturer at Northeastern University. His best-selling book, The Experience Economy, has been published in 15 languages and used as a company guide for over 20 years. He is now pioneering the idea of a Transformation Economy through the development of his latest book. Joe is a Senior Fellow with the Design Futures Council and the European Centre for the Experience Economy. He previously served as a Visiting Scholar with the MIT Design Lab, a professor at Duke University, a lecturer at Columbia University, and a manager with IBM. Joe has been featured in The Wall Street Journal and Harvard Business Review. His other published works include Infinite Possibility, Authenticity, and Mass Customization. Resources mentioned:The Experience Economy¸ by Joseph Pine II: https://www.amazon.com/Experience-Economy-New-Preface-Authors/dp/1633697975  Mass Customization, by Joseph Pine II: https://www.amazon.com/Mass-Customization-Frontier-Business-Competition/dp/0875843727  Work, Pray, Code, by Carolyn Chen: https://www.amazon.com/Work-Pray-Code-Becomes-Religion/dp/0691219087The Anatomy of Genres, by John Truby: https://www.amazon.com/Anatomy-Genres-Story-Forms-Explain/dp/0374539227 The World Experience Organization Summit: www.WorldXO.org Connect with Joe:https://transformationsbook.substack.com/ www.StrategicHorizons.comLinkedIn: https://www.linkedin.com/in/joepine/ Work with Dart:Dart is the CEO and co-founder of the work design firm 11fold. Build work that makes employees feel alive, connected to their work, and focused on what’s most important to the business. Book a call at 11fold.com.