The Transformation of the Self-Storage Industry

Send us Fan MailGinny Sutton is the executive director for the Texas Self-Storage Association. In this episode she discusses the evolution of the self-storage industry, highlighting the shift from a less professional approach to a more sophisticated business model.  Sutton emphasizes the importance of joining industry associations for networking, education, and advocacy purposes. She also shares advice on the importance of insurance, property taxes, and seeking advice from experienced industry professionals.  And the future? Sutton says further consolidation in the industry and the increased use of technology, including artificial intelligence is going to shake things up. WHAT TO LISTEN FOR1:21 Growth and the Evolution of the Self-Storage Industry in Texas6:45 The Role of Lobbying and Advocacy on the Business Environment27:02 The Impacts of Technology Advancements on Self-Storage31:48 Trends and Future Predictions in Self-Storage Leave a positive rating for this podcast with one click ABOUT GINNY SUTTONGinny Sutton has been the executive director for the Texas Self Storage Association, the largest state self-storage association in the country, since 1997. Her career in association management spans 30 years, with previous work as the director of education for the Austin Apartment Association. During her tenure at TSSA, the membership has expanded from approximately 800 to 3,000 members who own more than 5,000 facilities in Texas and a few surrounding states. For the past 26 years, Ginny has supported and advised self-storage owners, managers, and developers, as well as the vendors who serve the self-storage industry. Ginny has a bachelor’s degree from the University of Texas with a teaching certification in English and Journalism. She and her husband live in Central Texas and have two grown sons. CONNECT WITH GINNYLinkedIn  CONNECT WITH USWebsite | You Tube | Facebook | X | LinkedIn | Instagram Follow so you never miss a NEW episode! Leave us an honest rating and review on Apple or Spotify.White Label Storage helps self-storage owners manage their facilities like a performance business, not a guessing game. Using facility-level data and custom technology tools, the team drives smarter pricing, marketing, and operational decisions with no gut-based revenue management.Website | LinkedIn(410) 693-5166