The Travel Industry Doesn't Have a Marketing Problem. It Has a Positioning Problem. with Kelli Hayes Smith

What if you're not struggling with marketing at all? What if the real challenge is how you're positioning yourself? In this episode, Roslyn Ranse is joined by marketing strategist and former travel advisor Kelli Hayes Smith to explore why travel advisors need to stop marketing like suppliers and start positioning themselves as trusted experts. Together they discuss: • Why expertise is your greatest asset • The difference between positioning and promotion • How to stop relying on supplier content • Creating authentic content while you're already serving clients • Why follower numbers don't equal business success • How AI fits into the future of travel advising • Practical ways to communicate your value This episode is packed with practical advice for any travel advisor wanting to attract the right clients and build a business based on trust, expertise and long-term relationships. Connect with Ros & Kelli. Share your insights and what you took away from this episode: Kelli Hayes Smith Instagram: https://www.instagram.com/kellihayessmith Roslyn Ranse Website: https://www.travelagentachievers.com Facebook: Travel Agent Achievers Instagram: @travelagentachievers LinkedIn: Roslyn Ranse