The Trend Tracker (Stéphane WILMET, L’Oréal China)

What this episode covers

With thirty years at L'Oréal, and fifteen of those in leadership roles in mainland China, Stéphane has made a career of anticipating trends in China, and catering to the needs of the powerful and illusive 'Chinese consumer'. In this episode, we discuss the art and science of consumer insight analysis, through the prism of the beauty industry. We talk about the correlation between beauty and technology, and observe the new trends that are emerging in a post-COVID world. The episode also includes a catch-up interview with Sanford BROWNE from Season 01 Episode 29. (https://mosaicofchina.com/season-01-episode-29-sanford-browne). Chapters 00:00 - Trailer & Intro 02:15 - Part 1 20:04 - Part 2 30:11 - Outro 32:00 - Catch-Up Interview Subscribe to the PREMIUM version, see the visuals, and/or follow the full transcript for this episode at https://mosaicofchina.com/season-02-episode-01-stephane-wilmet. Join the community on Instagram (https://instagram.com/oscology), LinkedIn (https://www.linkedin.com/company/mosaicofchina), Facebook (https://facebook.com/mosaicofchina) or WeChat (https://mosaicofchina.com/wechat).

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Frequently Asked Questions

How long is this episode of Mosaic of China?

This episode is 34 minutes long.

When was this Mosaic of China episode published?

This episode was published on December 8, 2020.

What is this episode about?

With thirty years at L'Oréal, and fifteen of those in leadership roles in mainland China, Stéphane has made a career of anticipating trends in China, and catering to the needs of the powerful and illusive 'Chinese consumer'. In this episode, we...

Is there a transcript available for this episode?

Yes, a full transcript is available for this episode. You can read the complete transcript on the episode page.

Can I download this Mosaic of China episode?

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