The Trial Lawyer's Guide to Persuasive Writing | Attorney Kurt Zaner | S6 Ep. 10

In this episode of Best Practices with Kenny Berger, Kenny sits down with Denver trial attorney Kurt Zaner for a conversation about one of the most overlooked skills in trial practice: persuasive writing.Kurt explains why every brief, motion, and filing is an opportunity to shape the story of the case long before trial begins. From understanding your audience to simplifying complex issues, he shares practical strategies for writing in a way that informs, persuades, and builds credibility with the court.The conversation also explores how strong legal writing supports stronger trial advocacy, helping lawyers develop themes, preserve key issues, and create a foundation for success before ever stepping into the courtroom.This episode is a practical look at how better writing can become a competitive advantage for any trial lawyer.In this episode, they discuss:Writing with the reader in mind and understanding your true audienceSimplifying complex legal issues without sacrificing substanceUsing motions and briefs to reinforce your case theme earlyBuilding credibility through clear, persuasive writingHow effective legal writing strengthens trial strategy from the outset