EPISODE · Apr 13, 2026 · 13 MIN
The Trick PR Firms Use That Creates Media Darlings — and How to Use It for Your Winery
from PR Advisory · host Jeri Yoshida
PR firms have a secret weapon. It costs nothing to build. And it's the single most powerful thing you can do to make journalists want to cover you — not just once, but again and again.In this lesson you'll learn exactly what it is, what goes in it, and how to build one that makes you the winery journalists turn to first — for this story and every story after it.This is Lesson 2 of the PR Advisory curriculum for small wineries and boutique wine brands who are serious about getting press coverage — without paying a PR agency thousands of dollars a month to do it for you.Ready to go deeper? Visit winepradvisory.com
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The Trick PR Firms Use That Creates Media Darlings — and How to Use It for Your Winery
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