The Trillion-Dollar Subscription App Opportunity — Nico Wittenborn, Adjacent

We’re at an interesting point in the evolution of the subscription app ecosystem. Mass adoption of smartphones, consumers’ increasing willingness to pay for digital services, and a better business model — Personal SaaS — are all coming together to create a huge opportunity for mobile-first subscription app developers. Just how big is this opportunity?(Full disclosure: Nico is so bullish on the future of subscription apps, he recently invested in RevenueCat!)In this episode, you’ll hear about:(4:10) The formula for a breakout SaaS business: engaged users.(5:00) Stickiness, engagement, and churn: B2B SaaS vs. consumer app businesses.(6:56) Identifying nascent markets before they become mainstream; meditation apps (Headspace & Calm).(14:00) The lines between consumer and business use cases are getting blurry.(19:51) We’re in the early stages of figuring out subscription app pricing; Salesforce.(24:46) Pricing your subscription app: balancing adoption, data collection, and user price sensitivity.(39:55) Increased mobile spending and subscription fatigue.(48:26) Sophistication of today’s apps and technology; Oura ring.Follow Us:David Barnard: https://twitter.com/drbarnardJacob Eiting: https://twitter.com/jeitingNico Wittenborn: https://twitter.com/ncsh