The True Cost of Affiliate Marketing: What It Really Takes to Win

The true cost of affiliate marketing often gets ignored. Many brands think affiliate is a simple pay-for-performance channel, but the real expenses go far beyond commissions.In this deep dive, join me, Dustin Howes (Affiliate Marketing Concierge), alongside industry experts Haafiz Dossa (CEO of Inflektion), Brook Schaf (CEO of FMTC), and Jake Fuller (CEO of JB Commerce). We uncover the hidden costs that quietly drain your ROI, from setup fees and technology expenses to team resources and the hidden leaks of fraud and coupon abuse.We walk you through every stage of the affiliate journey, from launch to scale, spotlighting the expenses and strategic tradeoffs that can make or break your program's profits.Don't let hidden costs sabotage your program's success. Watch now to learn what it really takes to win in affiliate marketing.Panelist:Haafiz Dossa, CEO of Inflektion:    / haafiz Website: https://inflektion.ai/Brook Schaaf, CEO of FMTC:   / brookschaaf Website: https://www.fmtc.co/Website: https://jebcommerce.com/Jake Fuller, CEO of JB Commerce:   / jake-fuller-85540555  The hottest affiliate recruitment tool of 2026 is Alfie. There is a 7-day free trial and a no-risk 30-day money-back gauranteeGo to Dustinhowes.com/trial to sign up If you’re serious about affiliate partnerships, you need to know FMTC. They help brands connect with qualified, trusted content partners instead of wasting time on low-quality traffic. FMTC is where top publishers go to discover offers they actually want to promote—and where brands go to scale affiliate revenue with real relationships, not spammy outreach. If you want smarter affiliate growth, check out FMTC at Dustinhowes.com/fmtc Have you heard about Inflektion yet? They are changing the game in Affiliate marketing.The only platform with personalized funnels to scale partnership marketing for brands, agencies, influencers, and affiliates. Catering to the health and wellness space, this tracking soluition is helping build landing pages for partners in a manner of minutes instaead of weeks. They have social listening to capture all the content your brand is creating so that you can find more partners talking about yFor more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com