The True Power of Branding in Real Estate with John Casmon Episode #149

This week in the lab we introduce you to John Casmon who is a multifamily real estate entrepreneur and marketing maven with extensive experience collaborating with others to deliver profitable results. John hosts the popular and growing real estate podcast, Target Market Insights — which is one of the hosts who covers multifamily and marketing in one place. John also hosts the Chicago Multifamily Club and Co-created the Midwest Real Estate Networking Summit. John has also partnered with investors on over 900 units in multifamily valued just under $100 million. As a real estate investor, watching this episode is crucial to your path to success. You will learn how to raise the quality of your brand, your service while giving a better experience to your clients. It is not every day that we have real estate and branding junkies in the same lab together, tune in! HIGHLIGHTS OF THE EPISODE: 02:36 - Background of the guest 10:27 - The risk and the mindset 20:21 - Branding and Marketing 50:37 - Being consistent in developing content 52:33 - Unique branding advantage 56:44 - Finding your core target investor 01:06 - Take a step and take action KEEPING IT REAL: 05:29 - The corporate background 16:16 - How much money to play with? 19:53 - Understanding how everything works together 24:38 - The key for personal branding 29:40 - The personal branding and corporate branding 35:42 - How do you connect and engage with your target audience? 45:48 - Figuring out the next logical step 47:32 - Being a general partner NOTABLE QUOTES (KEY LESSONS): “I always tell people is whenever you're facing a situation, you don't know how you're going to get something done. Don't ask yourself, you know, don't throw the pity party that kind of stuff. Just ask yourself. How can I do this? If you are thinking I can't do this or oh, my goodness, this is going to be hard. That's not the place. But if you can ask yourself, how can I do this now, you're putting yourself into a solutions-focused initiative to find the answers.” “When you are a small business owner, you rarely have the ability, the resources, the budget, to think that far in advance, because you are trying to survive.”  “Branding and marketing can easily be confused with each other. They are very different things. Marketing is all the stuff you say, all the stuff you do, all the messages you put out there. Branding, is how other people see you” CONNECTING WITH THE GUEST Website Facebook Twitter Linkedin Instagram