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EPISODE · May 26, 2019 · 39 MIN

The true story of trolls

from The Marketing Companion · host Mark Schaefer and Brooke Sellas

Trolls seem to ruin everything good about the web with their persistent, hate-filled ranting. But there is a fascinating psychology behind what they do and why. Mark Schaefer and Brooke Sellas examine this topic, as well as the case against influencers and a scientific proof of content shock. The hosts also consider the art of spam.

Episode metadata supplied by the publisher feed · Published May 26, 2019

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The true story of trolls

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This episode was published on May 26, 2019.

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