The Trust Equation: Accenture's Marco Ziegler on the four variables that turn clients into partners

Many business relationships can’t seem to get out of transactional mode. That’s why Marco Ziegler flew almost 100,00 miles in one year – not to close deals, but to show up for his clients. There's a difference, and that’s the whole point.Marco has a formula for this philosophy. And it’ll make you reconsider how you think about client relationships. Topic Highlights:– The Trust Equation: four variables that determine whether clients see you as a vendor or a partner  – The specific moment Marco stopped confusing vulnerability with weakness – What nearly 100,000 miles of travel taught him about meeting people on their terms, not yours – The mid-pitch moment that revealed a major blind spot about self-orientation – How running the Office of the CEO reset everything he thought he knew about credibilityGuest BioMarco Ziegler is a global client leader at Accenture and former head of the Office of the CEO for Julie Sweet, one of the most powerful executives in global business.Episode LinksAccentureThe Trust Equation frameworkAthens Classic MarathonConnect with Ustheliftpod.comLet’s stay in touchSubscribe to The LiftFind Ben online: LinkedIn | InstagramSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.