The Truth About Ag Careers and Opportunities with Leta LaRush

In this episode, Evan and Kristjan welcome Leta LaRush, Vice President of Business Management for BASF Canada Agricultural Solutions. What follows is a conversation that weaves together agriculture, leadership, innovation, and the realities of life outside of work.Leta explains why it takes as long as twelve years to bring a new agricultural product to market, how regulation and red tape impact innovation, and what Canada needs to do to stay competitive. She talks about the importance of spending time in the combine each year, the debate between brands and generics, and the role trade barriers play in shaping the industry.The conversation also touches on the realities of building a career in agriculture. Leta discusses the choices she has made as a working parent, the value of equal parental leave, and why she has focused on roles that offer opportunities to learn and grow rather than just the ones with the most prestige. She shares the influence of mentors and executive coaches on her career and offers practical advice on leadership, scheduling, and professional development.