The Truth About AI and the Future of Marketing: Inside the Mind of a Leading Professor & Researcher

🎥 WELCOME TO CREATICA STUDIOSToday we sit down with Martin Waxman, an adjunct professor at the Schulich School of Business (York University) and the Associate Director of the Future of Marketing Institute.🔥 IN THIS EPISODE, WE TALK ABOUT• His jump from agency life to teaching and research• Why going back to school after “success” can be a power move• E commerce growth tactics and smarter personalization• Prompting frameworks like CREATE and how to structure better inputs• Why intent beats demographics and how to design for real micro decisions• Measurement mistakes impressions versus outcomes that actually matter• Common digital marketing missteps and how to correct ROI thinking• Customer trust privacy bias and data security in modern marketing• Data buying realities and why first party data matters• The future of ad platforms and why targeting is becoming more of a black box🔥 CONNECT WITH MARTIN WAXMAN🌐 Website: https://martinwaxman.com/🌐 Future of Marketing Institute: https://futureofmarketinginstitute.com/💼 LinkedIn:   / martinwaxman  📰 Newsletter:   / digital-marketing-trends-6642894648903823360  📸 Instagram: https://www.instagram.com/martinwaxma...🧵 Threads: https://www.threads.com/@martinwaxman🎥 CONNECT WITH CREATICA STUDIOS🌐 Website: https://creaticastudios.com/📸 Instagram:   / creaticastudios  🎵 TikTok:   / creaticastudios  💼 LinkedIn:   / creaticastudios  📘 Facebook:   / creaticastudios  🎬 Vimeo: https://vimeo.com/creaticastudios🎙️ CONNECT WITH OSAMA SIDDIQUI📸 Instagram:   / ovo.osama  💼 LinkedIn:   / ovoosama  ▶️ YouTube:    / @ovo-osama  📩 Business / podcast inquiries: [email protected]🚀 NEED HELP GROWING YOUR IDEA?Whether you’re building a business, launching a brand, or leveling up your online presence, Creatica can help.💬 Book a free strategy call to talk to our team: http://link.creati.ca/letstalk#CreaticaStudios #CreatorsOfIdeas Hosted on Acast. See acast.com/privacy for more information.