The Truth About AI in Advertising (No One’s Saying This) | Nick Price | The AI Brand Voice Ep. 4

Tom and Nick Price - the founder and CEO of Nmatic - discuss where advertising and production are heading in the AI Era. Nick built from the ground up a native AI creative production agency. He talks through the process and methodology of working with AI - and how it enhances - rather than takes away. Tom questions if "agencies are dead" - as is often heard in passing and they both discuss the tensions with creative output and the "uncanny valley" and that awkward that is felt when human likeness is close but not close enough. Nick shares Nmatic's work with Phonak and describes some of his current client relationships and tells viewers about opportunities to get into the space and encourages creatives to embrace the evolution.