The Truth About B2B Newsletters in 2025, $1.50 Per New Subscriber & Why Email is Best | Ben Billups

Try breaker here: joinbreaker.ai/tair1 👉 In this conversation, Liam Lawson and Ben Billups dive into a wide range of topics—from the benefits of standing desks and coworking spaces to the impact of AI on technology and marketing. They discuss the transition from agency work to SaaS, the importance of email marketing and newsletters, and how AI is reshaping the future of communication. Ben also shares insights from building his unique email platform, Breaker, highlighting ethical marketing, solving real customer problems, and navigating compliance challenges. The episode wraps with forward-looking predictions on tech trends, audience ownership, and the evolving role of AI in business. 📚 Chapters 00:00 Introduction and Standing Desks 02:52 Coworking Spaces and Venture Capital 05:42 The Future of Tech and AI 08:43 Vibe Coding and GPT-5 11:23 Product Market Fit and Email Marketing 14:37 The Rise of Newsletters 17:12 Creating Unique Content 20:17 Transitioning from Agency to SaaS 22:45 Mindset Shift in SaaS Development 34:23 Navigating SaaS Development Challenges 35:59 Differentiating Breaker in the Email Market 37:50 Innovative Lead Generation Strategies 41:58 Target Audience and Market Fit 43:44 Understanding Email Compliance and Deliverability 47:22 The Impact of AI on Business and Compliance 48:18 Building a Defensible Business Model 50:48 The Future of Audience Ownership 56:45 Rented vs. Owned Audiences 57:42 The Role of Platforms in Business Growth 59:41 Customer Support in a Scaled Environment 01:01:16 AI Integration in Business Processes 01:03:29 Predictions for the Future of Tech and AI 📰 Join the Newsletter: https://newsletter.theaireport.ai/subscribe ⭐️ Get Enterprise Training: https://www.upscaile.com/corporate-training Learn more about your ad choices. Visit megaphone.fm/adchoices