The truth about BMW's subscription model for heated seats and more episode artwork

EPISODE · Jul 17, 2022 · 21 MIN

The truth about BMW's subscription model for heated seats and more

from AutoExpert · host John Cadogan

Imagine having to subscribe to activate features in your prestige German automobile. BMW in the UK thought it would be a great idea - but the public disagreed. So, exactly how big of a deal is this and does it mark the future of the car industry? Let's see... Bluetti sale: lithium-ion portable off-road/off-grid power station >> OLIGHT DISCOUNT! (These are awesome.) Get 12% off here >> Use code AEJC On Bullshit by Harry G Frankfurt >> F*#king Apostrophes textbook: https://amzn.to/3IpskpA Save thousands on any new car (Australia-only) by contacting me via AutoExpert.com.au here >> Help support my independent reporting, securely, via Patreon here >> AutoExpert discount roadside assistance package (with no joining fees) here >> Did you like this report? You can help support the channel, securely via PayPal here >>

Imagine having to subscribe to activate features in your prestige German automobile. BMW in the UK thought it would be a great idea - but the public disagreed. So, exactly how big of a deal is this and does it mark the future of the car industry? Let's see... Bluetti sale: lithium-ion portable off-road/off-grid power station >> OLIGHT DISCOUNT! (These are awesome.) Get 12% off here >> Use code AEJC On Bullshit by Harry G Frankfurt >> F*#king Apostrophes textbook: https://amzn.to/3IpskpA Save thousands on any new car (Australia-only) by contacting me via AutoExpert.com.au here >> Help support my independent reporting, securely, via Patreon here >> AutoExpert discount roadside assistance package (with no joining fees) here >> Did you like this report? You can help support the channel, securely via PayPal here >>

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The truth about BMW's subscription model for heated seats and more

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Imagine having to subscribe to activate features in your prestige German automobile. BMW in the UK thought it would be a great idea - but the public disagreed. So, exactly how big of a deal is this and does it mark the future of the car industry?...

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