The truth about BMW's subscription model for heated seats and more

Imagine having to subscribe to activate features in your prestige German automobile. BMW in the UK thought it would be a great idea - but the public disagreed. So, exactly how big of a deal is this and does it mark the future of the car industry? Let's see... Bluetti sale: lithium-ion portable off-road/off-grid power station >> OLIGHT DISCOUNT! (These are awesome.) Get 12% off here >> Use code AEJC On Bullshit by Harry G Frankfurt >> F*#king Apostrophes textbook: https://amzn.to/3IpskpA Save thousands on any new car (Australia-only) by contacting me via AutoExpert.com.au here >> Help support my independent reporting, securely, via Patreon here >> AutoExpert discount roadside assistance package (with no joining fees) here >> Did you like this report? You can help support the channel, securely via PayPal here >>