The Truth About Brand, AI & Modern Marketing with Jason Tryfon & Drew Williams

In this episode of Branducation, Bill Harper sits down with Jason Tryfon and Drew Williams from Authenticom for a wide-open conversation on the state of brand, AI, and modern marketing.Together, they unpack why brand fundamentals still matter, even as tactics move faster than ever. They explore how executives are becoming unexpected influencers, why micro-moments dominate the attention economy, and how AI is reshaping everything—from creative workflows to leadership itself.If you’ve ever wondered why branding remains confusing, why your logo isn’t your brand, or how to find your lane amid 7 billion voices online, this conversation cuts through the noise. Expect insights, real stories, and a refreshing take on what actually moves the needle today.—Go to https://www.brandbosshq.com/ and:🔷 Get a FREE copy of the Secret Weapon Handbook 🔷 Steal our Brand Story Blueprint🔷 Book a Discovery Call 🔷 Unleash your brand’s full growth potential Where you can find me: 🔷 TikTok: https://www.tiktok.com/@brandbosshq/ 🔷 LinkedIn: https://www.linkedin.com/in/brandbosshq/ 🔷 Instagram: https://www.instagram.com/brandbosshq/ 🔷 Facebook: https://www.facebook.com/brandbosshq/ Branducation with Bill Harper is your go-to podcast for mastering the art of marketing, branding and storytelling. Each episode is packed with insights on how to reframe your value proposition, craft compelling narratives, and engage your audience on a larger scale. Tune in to reach your brand’s full growth potential! Don’t forget to follow so you never miss an episode!