The Truth About Building a Legacy with Jace Young

Kristjan and Evan sit down with Jace Young, Founder and CEO of Legacy Farmer, to take a hard look at the financial side of agriculture and why it’s so often misunderstood.They talk about why so few people are giving farmers solid financial advice, and how easy it is to misread just how long the rope is when working with the bank. They share their perspective on a big industry problem: banks chasing new customers while letting existing ones drift without real, up-to-date support.The conversation goes well beyond banking. They get into succession planning, how and when to bring your kids into the profits, teaching respect versus fueling entitlement, and using tools like the equity calculator to put real numbers behind big decisions.From moving conversations off-farm to reshaping roles and building accountability charts, this episode is packed with ideas on how to improve communication, shift mindsets, and keep your business and your family moving in the right direction.