The Truth About Going Viral, Selling Millions, and Burning Out - Jake Karls

Send us Fan MailJake Karls, co-founder of Mid-Day Squares, breaks down how to go viral, build a CPG brand, and scale a snack business from a condo kitchen to thousands of retail stores — all while surviving entrepreneurial burnout. In this episode, we unpack the real story behind viral marketing, authentic brand building, getting into Whole Foods, and what it actually takes to sell millions in physical retail. Jake shares how showing up in person creates opportunity, why authenticity is the secret to standing out, and how he uses LinkedIn content to attract investors and retail partners.You'll also hear his honest take on burnout recovery, finding purpose, why he's a "rainmaker" not a CEO, and how to play your own game instead of someone else's. Whether you're a young entrepreneur, a founder chasing product-market fit, or building a personal brand, this conversation is packed with hard-won lessons.TIMESTAMPS00:00 – Why Showing Up In Person Wins Deals02:30 – How Mid-Day Squares Started In A Condo05:00 – How Hard It Is To Sell In Retail Stores07:30 – Why Getting Into A Store Isn't Enough10:00 – How To Drive Retail Sales And Trial12:30 – Why Entrepreneur Burnout Almost Ended It15:00 – What Burnout Taught Me About Health17:30 – The Burnout Nobody Talks About: No Clarity20:00 – Why You Should Go All In When You're Young22:30 – Why I'm A Rainmaker And Not A CEO27:30 – How To Raise Capital As A Founder30:00 – How LinkedIn Content Attracts Investors32:30 – What Type Of Content Goes Viral35:00 – The Heartbeat Graph vs The Average Life37:30 – Why Being Weird Gets You Weird Results42:30 – How To Find Product-Market Fit In CPGConnect with Us!https://www.instagram.com/alchemists.library/https://twitter.com/RyanJAyala