The Truth About Gold, Silver, Moissanite & Lab Diamonds

Send us Fan MailYou’re watching the surface. The real work happens off-camera.See how creators, founders, and brands build at https://attractivemindsetstudio.com/In this episode of Attractive Mindset, we sit down with Daniel Trujillo, Marine Corps veteran and founder of Miami Linx, an online jewelry brand specializing in high-quality chains, bracelets, earrings, solid gold, silver, gold-plated jewelry, moissanite, and custom pieces.Daniel shares his journey from the Marine Corps to oil and gas, scuba diving, construction management, and eventually building a seven-figure e-commerce jewelry business from the ground up.This conversation goes deep into the jewelry industry, including how to spot fake jewelry, the difference between gold, silver, stainless steel, moissanite, lab diamonds, natural diamonds, Italian-made jewelry, handmade silver chains, and why transparency matters when buying jewelry online.Daniel also explains how tariffs impacted gold sales, why email marketing drives a major part of his online revenue, how Shopify fraud and chargebacks affect e-commerce businesses, and what it really takes to build a trusted jewelry brand without relying on celebrities.Topics include:- Building a 7-figure e-commerce jewelry brand- Gold vs silver jewelry- Moissanite vs diamonds- Lab diamonds vs natural diamonds- How to avoid jewelry scams- Why Italian jewelry is premium- Jewelry tariffs and pricing- Email marketing for e-commerce- Shopify fraud and chargebacks- Veteran entrepreneurship- Online jewelry sales- Precious metals explained- Gold-plated vs solid gold chains- Why silver chains are taking over- Building customer trust onlineVeterans also receive a discount through Miami Linx.#MiamiLinx #JewelryBusiness #GoldJewelry #Moissanite #LabDiamonds #Ecommerce #Entrepreneurship #AttractiveMindsetChapters & Timestamps00:00 – Tariffs, gold sales and jewelry scams01:16 – Welcome Daniel Trujillo from Miami Linx01:52 – Building a 7-figure jewelry brand02:39 – Starting Miami Linx during the pandemic03:25 – Growing up in Florida and moving around the country04:38 – Why Daniel joined the Marine Corps05:01 – JROTC, Boy Scouts and learning structure07:29 – Joining the Marines at 1709:24 – Life as a Marine Corps radar technician10:04 – Leaving the Marine Corps after five years12:43 – Transitioning after the military13:59 – Getting into oil and gas15:55 – Getting laid off and becoming a scuba instructor16:36 – Why scuba diving became a passion18:36 – Fear of sharks and ocean myths22:23 – Scuba diving physics explained25:22 – Why deep dives require serious training28:02 – What happens if divers come up too fast29:05 – The deepest scuba dives and safety stops32:15 – Ocean mysteries and Atlantis talk34:47 – Social media, TikTok and digital control41:15 – Moving from Hawaii to California42:29 – Leaving the Bay Area during COVID43:49 – Starting an e-commerce business44:25 – Joining an e-commerce mentorship group45:44 – Building the Miami Linx marketing system46:03 – Why email marketing drives revenue47:56 – How much it costs to start a jewelry business49:27 – What counts as real jewelry?50:13 – Precious metals explained51:06 – Why some jewelry turns your neck green52:12 – Jewelry labeling, silver stamps and import codes53:21 – How people get scammed buying fake gold54:05 – What a real gold chain can cost56:04 – Italian jewelry, tariffs and pricing56:48 – How tariffs hurt gold sales58:17 – Gold-plated silver vs solid gold59:31 – Rolex, watches and perceived value01:04:07 – Moissanite, lab diamonds and natural diamonds01:06:51 – Why the diamond industry is controversial01:08:30 – Lab diamonds vs natural diamonds explained01:12:40 – Mall kiosks vs jewelry stores01:14:11 – Best countries for jewelry quality01:15:04 – Miami Linx pure silver handmade chains01:16:09 – How to avoid getting scammed01:17:00 – How many orders Miami Linx does yearly01:17:27 – Shopify scams, chargebacks and fraud01:23:09 – Protecting high-ticket jewelry sales01:24:35 – Losing a $4,000 chargeback01:27:11 – Online reputation and brand transparency01:30:03 – Who Miami Linx sells to01:33:35 – Best-selling Miami Linx products01:35:34 – Why pure silver chains became the top seller01:37:34 – Repairs, warranties and trade-ins01:41:20 – Upsells, bundles and e-commerce AOV01:42:05 – Black Friday strategy for online jewelry01:44:19 – Renting jewelry for videos and productions01:48:09 – Discount code and veteran discount01:49:25 – Where to follow Miami LinxFollow the guest: https://www.instagram.com/miamilinks/Follow Us: Facebook: https://www.facebook.com/attractivemindsetnetworkInstagram: https://www.instagram.com/attractivemindsetnetwork/Website: https://attractivemindsetstudio.com/