The Truth About Hebert Grain Ventures

In episode 19 of The Truth About Ag, Jeff Warkentin, COO of HGV, joins us to talk about what it takes to lead and grow a successful team. We cover everything from the realities of stepping into a family business and why asking tough questions matters, to the importance of separating personal life from business to avoid unnecessary tension. We also dig into Jeff’s day-to-day as COO, what the role really looks like, and why storytelling is such a powerful tool for building culture. Sharing the struggles, mistakes, and lessons that brought the business to where it is today helps new team members understand the bigger picture.