The TRUTH About ICAST from a Bait Company Owner - feat. John Crews (ICAST 2026 ep 3 of 4)

What does it actually take to succeed at ICAST as a fishing brand?In this episode of our Best On Tour ICAST series, we sit down with Missile Baits owner and Elite Series pro John Crews to break down the real business behind one of the biggest trade shows in the fishing industry.From year-round preparation to last-minute chaos, John shares what it takes to launch new products, build relationships, and turn ICAST into real sales, not just exposure!We also dive into how fishing brands succeed (or fail) at ICAST, what some companies get wrong, and how the game has evolved with influencers, content, and modern marketing.If you’ve ever wondered how baits actually go from concept to sell-out success… this is an inside look!In this episode:• How much planning really goes into ICAST• The stress of launching new products• Why some companies fail at trade shows• How Missile Baits approaches sales vs marketing• The evolution of product launches in the fishing industry• Building long-term relationships in the business• Advice for anglers trying to break into the industryThis is just 1 of our interviews for our ICAST 2026 series. We’re talking to some of the most influential people in fishing to bring you real insight from inside ICAST.👉 Make sure to SUBSCRIBE so you don’t miss the next episode!Sign up for our FREE newsletter 👉 https://bestontour.netFollow Best on Tour:https://www.facebook.com/BestOnTourBasshttps://www.facebook.com/groups/botinsidershttps://www.instagram.com/bestontourbasshttps://www.tiktok.com/@bestontourbass