The Truth About Live Events ft. Terry Weaver

In this episode of the Impact Effect, Jim Morris sits down with author, speaker and founder of the event The Thing, Terry Weaver, to pull back the curtain on the world of high-stakes events and professional connection. He reminds us the importance of leaning into humanity, integrity and truly showing up for people.We dig into the grit required to build something lasting and Terry shares the hard lessons he learned from bad partnerships and why he believes the real magic of any business happens in the margins of human connection.Let’s Chat:- The moment he decided to pick himself after a business partner failed to see his value- Why high-priced gurus often fail to fill seats- The story of a man who sold his truck for a $500 event ticket and the heavy responsibility of the stage- Why live events remain the most powerful tool for change in an age dominated by AI- Strategy for curating speakers who prioritize being great humansJoin the Impact:If this conversation resonated with you, hit that Subscribe button. It helps us grow the show and bring more stories like Terry's to the world. Connect with Impact Effect on Instagram Connect With Jim Morris:Instagram Facebook LinkedIn WebsiteConnect with Terry Weaver:Instagram Facebook YouTube Website Available on Apple, Spotify and YouTube. Tune in!#impacteffect #entrepreneurship #liveevents 00:00 Skills Find You00:23 Podcast Welcome01:48 Defining Impact Moment03:43 Choosing Yourself05:03 Live Events and Gurus07:59 Why Events Matter Now09:58 The Truck Story11:39 One Relationship Away13:36 Noise and Authenticity17:38 Encouragement Is Free20:10 Building Speaker Relationships20:56 Curating The Thing Stage29:27 Curating For Real Needs33:39 Bet On Yourself In AI36:38 Storytelling As A Superpower44:36 Why It’s Called The Thing47:26 Community And Margin Magic49:54 Closing Thanks And Wrap