The Truth About Marketing Specialty Coffee in Grocery with Ben Miller

The specialty coffee category is growing, but winning in grocery is far from guaranteed. In this episode of CPG Brand Builders, Braden sits down with Ben Miller, Director of Business Development and Market Expansion at Level Ground Coffee, to break down what it really takes to scale specialty coffee brands in today’s competitive retail landscape. With more than a decade of experience across business development, marketing, and sales, Ben shares real-world insight on how brands can grow in grocery while protecting what makes them special. In this video, you will learn:• What grocery buyers actually look for in specialty coffee• Why most coffee brands struggle to win shelf space• How to market premium coffee without losing authenticity• How to scale through grocery while protecting brand integrity• How to turn strategy into real execution in retailBen has helped launch and grow premium coffee brands across Canada by building stronger retail partnerships and navigating complex B2B and B2C channels. If you are a coffee brand founder, marketer, retailer, or specialty food entrepreneur, this conversation will help you understand how to win in a fast-changing category.Like this video if you found it valuable. Subscribe for more CPG growth strategies and marketing insights.Join our CPG Brand Builders community today: https://brandbuilderscpg.com#CPG #CoffeeIndustry #RetailStrategy #BrandGrowth #MarketingStrategy #ConsumerPackagedGoods #GroceryRetail #CPGBrandBuilders