The Truth About “Sephora Kids” and Tween Skincare feat. Dr. Brooke Jeffy

Dr. Brooke Jeffy, board-certified dermatologist and founder of Brooke Jeffy MD in Scottsdale, Arizona, has built her career around rethinking how we care for skin, especially for kids and teens. In this episode of That’s Derm Good!, she joins Janelle to talk about concierge dermatology, the rise of “Sephora Kids” and why education is the missing piece in skin care conversations.DISCLAIMER: This podcast is for informational purposes only and should not be considered medical or health advice. This podcast does not substitute medical treatment. Always consult a doctor or dermatologist regarding medical advice, diagnoses, or treatmentDr. Jeffy has practiced dermatology for over 13 years and now runs a holistic concierge practice that allows her to spend more time with patients and address more than just prescriptions. From acne to hair loss, she integrates lifestyle medicine, nutrition, and personalized care into every appointment. Her goal is simple: to give patients the time, attention, and education they deserve.The viral TikTok that put Dr. Brooke Jeffy on the map tackled the “Sephora Kids” trend, where young consumers flock to adult-focused brands based on social media influence. That video led to an appearance on Good Morning America and sparked widespread conversation about age-appropriate skincare. Dr. Jeffy explains why kids are drawn to these products, what risks they pose, and how parents can help guide healthier choices.She also shares the inspiration behind BTWN (pronounced “between”), the skincare line she created for tweens and teens. Designed to be simple, fragrance-free, and supportive of young skin, BTWN focuses on building habits instead of hype. With products like a gentle cleanser, moisturizer, and soon a sunscreen, Dr. Jeffy is providing a dermatologist-backed alternative that both kids and parents can trust.This episode is part education, part empowerment, and part myth-busting. Dr. Jeffy reminds us that skincare doesn’t need to be complicated, and that confidence comes from consistency, not consumerism.This episode is produced by Skip The Boring Stuff, a podcast strategy company for business owners and creatives.