The Truth About Starting a Business (No Magic Pixie Dust Required)

Send us Fan MailWhat happens when getting fired becomes the best thing that ever happened to you?In this episode of Joy Unfiltered, Rachel sits down with business coach Tammy Johnston—self-proclaimed “hold your hand and kick your ass” coach—to unpack the real, unfiltered truth about starting and growing a business.From navigating the chaos of early entrepreneurship to understanding the four core activities that actually drive results, Tammy shares battle-tested insights that every new (and struggling) business owner needs to hear.If you’re in your first two years—or thinking about making the leap—this episode will save you time, money, and a whole lot of frustration.🔑 Key Takeaways Why getting fired can be the push you actually need  The brutal truth about the first 2 years of business  The difference between working hard and working on the right things The 4 “20% activities” that drive 80% of your results:  Marketing  Systematizing  Knowing your numbers  Building a strong advisory team  How lack of structure quietly kills new businesses  Why boundaries are essential (and how to actually enforce them)  The danger of taking advice from the wrong people  How to avoid “building a skyscraper with no foundation”  Why most businesses fail—and how to stay in the game 💡 Memorable Quotes “You’re not a business owner—you’re a volunteer going broke if you’re not marketing.”  “You eat what you kill in business.”  “Most people are working hard… just on the wrong things.”  “If you don’t survive the first two years, nothing else matters.”  “You are devaluing yourself when you let your time be interrupted.” 🔗 Resources & Links Connect with Tammy Johnston: 👉 https://ksabusiness.ca 👉KSA Business.ca: Overview | LinkedIn               👉 Instagram🚀 Call to ActionIf this episode resonated with you: Subscribe to Joy Unfiltered Share this episode with an entrepreneur who needs to hear it  Leave a review to help more people find the show And remember—you don’t need perfection… you need foundation.Support the showConnect with RachelJoy-Led Leadership ForumTake the Pledge to send 1 Text a DayThe JOY ProjectJoy is THE StrategyInstagramLinkedInYouTube