The Truth About the Plant: Why is weed so strong now?

This isn’t your parents’ marijuana! From brickweed to schwag, many of us old enough to remember watching Cheech and Chong movies remember the low grade reefer that used to come in small baggies. When a quarter ounce actually cost $25, and you could roll a Bob Marley bomber and just get a mild buzz. In today’s dispensary marketplace, we see cannabis advertised as being upwards of 30% THC, and that means a much stronger bang for your buck. Why and how has potency increased over the years? What does this mean for consumption habits and potential risks?