The Truth About Visibility: Why Showing Up Isn’t Enough with Bryony Jackson // Ep 19

In this episode, Diane and Bryony explore the nuances of visibility and growth strategies for online businesses. Bryony shares her journey from a successful career in pharmaceutical sales to becoming a visibility and growth strategist, emphasising the importance of intentional marketing and defining success on one's own terms. They discuss the challenges faced in the online space, the significance of resilience, and the empowerment of women in business. The conversation highlights the need for clear goals, metrics, and the understanding that success is subjective, ultimately encouraging listeners to embrace their unique paths in business. Connect with Bryony: Website:https://learning.bryonymakesmarketingeasy.com/work-with-me Facebook Group: https://www.facebook.com/groups/theonlinebusinessvisibilityandgrowthcommunity/ Free Masterclass Magnetic Lead Generation https://learning.bryonymakesmarketingeasy.com/masterclass-magnetic-lead-generation-replay-info The Joy Work Club and Me ⁠Get The 21 day Strategy Sprint Here⁠ J⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠oin The Joy Work Club Community Here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠www.taylorparkerservicesltd.com⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@dianetaylorparker⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@thejoyworkclub⁠⁠ Chapters 00:00 Introduction to Bryony's Journey 04:40 Transitioning from Pharmaceuticals to Marketing 07:21 The Importance of Work-Life Balance 10:14 Creating Opportunities for Women in Business 13:20 Visibility with Intent in Marketing 16:04 Adapting and Evolving in Business 18:58 The Role of Consistency in Marketing 21:57 Challenges in the Online Space 24:57 Managing Expectations in Business Growth 30:24 The Journey of Intentional Visibility 36:41 Embracing Messy Action 45:21 Redefining Success in Business 54:04 Empowerment and Community Building 55:45 The Essence of Visibility 56:44 Defining Success on Your Own Terms 58:07 Embracing Adaptability in Business Sound Bites "Done is better than perfect." "The joy of empowerment is crucial." "Don't give up, I think." Takeaways Visibility isn't just about showing up; it's about showing up with intention. Success looks different for everyone; define it on your own terms. You need strategy, consistency, and a clear message to grow your business. Creating a supportive community is essential for business growth. Marketing does not have to be complicated; simplify your approach. Done is better than perfect; take messy action to move forward. Empowerment is key; help others feel confident and capable. Understand the difference between what you need and what you want in business. Track your metrics to understand your growth and areas for improvement. Resilience is crucial in navigating the ups and downs of business.