The Truth About Your Rates: Why Underpricing is Killing Your Cake Studio| Episode 3

Have you ever scrolled through a Facebook group and seen a post that made you want to reach through the screen and help a fellow artist? That’s exactly what happened to me recently. I saw a post in which a baker compared her cupcake pricing to a local competitor's. The catch? The “competitor” had properly priced her simple buttercream work, while the poster was vastly underpricing her own incredibly detailed, handcrafted toppers.In this episode of Conversations Over Cake, we’re getting into the heart of Pricing Comparison: Know Your Numbers. It is so easy to fall into the trap of “charging what feels right” rather than what the math dictates. If you are running a home-based cake studio, you cannot afford to guess. We’re breaking down the real cost of doing business, and I’m sharing the honest differences between managing overhead at home versus a storefront bakery.If you’ve ever found yourself asking “how much should I charge?” in a group, this episode is for you. We are moving past the hobbyist mindset and stepping into true cake business ownership. Your time, your skill, and your artistry have a specific value—let’s make sure you’re actually seeing it in your bank account.Ready to get serious about your business growth? Applications are now open for our July 7th cake business cohort, The Cake Collective. This is where we deep-dive into your strategy, your numbers, and your future. Don’t wait—your seat is waiting for you.Apply for The Cake Collective Scholarship & Cohort Here This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit conversationsovercake.substack.com