The Truth About Your Shower Water and Its Impact on Your Hair and Skin, with the Co-Founders of Vitaclean, Sara Douglas and Kristina Velkova episode artwork

EPISODE · Apr 29, 2026 · 50 MIN

The Truth About Your Shower Water and Its Impact on Your Hair and Skin, with the Co-Founders of Vitaclean, Sara Douglas and Kristina Velkova

from GUT TALK with Jill & Jenna · host Jill and Jenna

This week we're sitting down with Sara Douglas and Kristina Velkova, the co-founders of Vitaclean — the shower filter that's quietly fixing the thing nobody told us was a problem: our shower water. If you've ever wondered why your skin breaks out, your hair feels brittle, or your scalp is dry no matter how many products you throw at it — this episode is going to make you look at your shower differently. We're getting into what's actually in the water coming out of your faucet (chlorine, minerals, and a few things you don't want to know about), why Texas hair is a real phenomenon, and what we both noticed when we started filtering our showers.Sara and Kristina also walk us through how they built Vitaclean — two women, a real problem, and a category that's blowing up right now for a reason.Here's what we get into:How Sara and Kristina met and what made them go from idea to actual business — the real version, not the LinkedIn versionThe personal hair and skin struggles that started this whole thingWhat's actually in your shower water (you're going to want to sit down)Why Texas water is wrecking Jill's hair and why Jenna's back acne might be a water issue, not a skincare issueWhy the shower filter category is exploding right now — and whether water quality is genuinely getting worseHow the 3-stage Vitaclean filter actually works (and why Vitamin C is the hero ingredient)What makes Vitaclean different from every other filter on the marketThe new Vitaclean Ultra — what it is, who it's forWhat you'll actually notice after you start using one (and how fast)Sara and Kristina's personal shower routines — products, ingredients, the stuff they swear by, and what they avoidTheir favorite health hacks right nowShower filter mentioned in the episode:Vitaclean Ultra: Use code GUTTALK for 20% off the vitaclean starter kitWhere to find Vitaclean:Website: https://vitacleanhq.com/ Instagram: @vitacleanSara's IG: @sarakdouglasKristina's IG: @kristinavelkovaConnect with us:If your shower water is officially scaring you now, come tell us in the DMs — we want to hear what you noticed when you started filtering. Find us on Instagram @guttalkgirls.🍒

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The Truth About Your Shower Water and Its Impact on Your Hair and Skin, with the Co-Founders of Vitaclean, Sara Douglas and Kristina Velkova

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