The Twist That Makes Copy Stick

What makes a brand sound like itself? Sim LeCompte, Creative Director and Copywriter at Zalando, has some thoughts. In this episode, Sim joins our host Janine to talk bold ideas, inclusive language and the little twist that makes copy stick. Her three Pieces of Me include a well-loved leather notebook she's been journaling in every day since 2020, a campaign that made history at Cannes Lions and the podcast that helped her land the job.To find out more about jobs like Sim's go to jobs.zalando.de