The two forms of localization to master to achieve global scale | Chang Wen Lai | CEO & Co-Founder, Ninja Van

In this episode, we welcome Chang Wen Lai, Co-Founder and CEO of Ninja Van, Southeast Asia's largest tech-enabled express delivery service as we discuss how to balance a strong direction from headquarters (like choosing the right mountain to scale) along with proper localization strategies, why it's better to "train the trainers" and the importance of building scalability within your business. This episode is sponsored by our partner, ZEDRA. Learn more about how the ZEDRA team can support you in expanding to new markets @ https://www.zedra.com/ Interested in learning more about our book Global Class? Be the first to get a copy (coming out August 23, 2022), and get a ton of valuable free bonuses for pre-ordering. Learn more here: https://www.globalclassbook.com/pre-order-book