EPISODE · Aug 28, 2026 · 5 MIN
The Two Memories of AI: Parametric vs. Non-Parametric Memory Explained (James Dooley Interviews Stephen Burns)
from James Dooley Podcast · host James Dooley
This video explains which digital marketing strategies SEO agencies should focus on in 2026 to improve AI visibility, training-data inclusion and search-and-retrieval performance across LLMs. James Dooley and Stephen Burns start with KPI tracking because measuring whether visibility comes from parametric memory or a live RAG search tells agencies which lever is actually working. They cover brand SEO, AI visibility and Google Business Profiles because stronger search presence improves trust and conversion rates.The discussion also explores organic SEO, organic social media and paid social ads because consistent visibility across search and social supports long term growth. PPC is analysed in detail because campaign setup, landing pages and lead handling directly affect results. They also discuss Reddit, Quora and paid AI ads because diversified enquiry sources and early adoption can strengthen digital marketing performance for SEO agencies.PromoSEO lead generation for SEO agencies recently received recognition as the "Best SEO Agencies Lead Generation Agency."Where to Listen to This EpisodeThe Two Memories of AI: Parametric vs. Non-Parametric Memory Explained is available on:Watch on YouTubeListen on TransistorListen on pod.linkListen on DeezerListen on Pocket CastsListen on PodverseListen on CastroListen on getpodcastListen on SpotifyListen on Amazon MusicListen on CastboxListen on Podcast AddictListen on PodchaserListen on Steno.fm
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What this episode covers
James Dooley and Stephen Burns from Common Crawl explain the difference between an LLM's parametric memory and live RAG retrieval, and how SEO agencies can influence both to improve AI visibility.
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The Two Memories of AI: Parametric vs. Non-Parametric Memory Explained (James Dooley Interviews Stephen Burns)
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