The Two Numbers Sellers Need episode artwork

EPISODE · Sep 11, 2026 · 3 MIN

The Two Numbers Sellers Need

from Rock Solid Conversations · host Eric Zwigart

Send us a text to chat now!Two numbers can keep your home sale grounded in reality: 97% of asking price and 56 days on market. When you understand what they actually mean, the noise fades and you can make decisions that protect your time, your money, and your sanity.I walk through why 97% is genuinely encouraging for sellers, but only when the asking price is based on what has closed in the last 30 to 60 days, not what is currently listed and not what someone got two years ago. That list-to-sale ratio is not permission to overprice. Overpricing usually creates the worst of both worlds: extra time on the market, multiple price cuts, and a final number that can land below where you could have started. We also put real math to the negotiating gap so you can see what “3%” looks like on a typical $400,000 home.Then we talk timeline. 56 days on market is about eight weeks from listing to contract on average, so if you are targeting a fall move, your calendar matters. I share how to plan for a realistic contract window, how that can push closing toward the holidays, and why you should budget roughly two months of carrying costs when you choose the traditional route.Finally, I give three simple actions that help you land in that 97% group: price to recent closed comps, present the property with clean photos and a decluttered space, and respond fast to offers. If repairs, showings, or the timeline are not workable, I also explain how an as-is offer with a flexible closing date can serve as a concrete comparison point. If you found this helpful, subscribe, share it with a friend who is selling, and leave a review so more homeowners can find it.

Episode metadata supplied by the publisher feed · Published Sep 11, 2026

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Send us a text to chat now! Two numbers can keep your home sale grounded in reality: 97% of asking price and 56 days on market. When you understand what they actually mean, the noise fades and you can make decisions that protect your time, your money, and your sanity. I walk through why 97% is genuinely encouraging for sellers, but only when the asking price is based on what has closed in the last 30 to 60 days, not what is currently listed and not what someone got two years ago. That list-t...

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The Two Numbers Sellers Need

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