EPISODE · Jan 27, 2025 · 7 MIN
🔒 The Tyranny of the Niche
from Off The Grid: Leaving Social Media · host Softer Sounds
This is a free preview of a paid episode — where I answer a few questions that have been coming my way a lot lately, including:🤔 Should I niche down?🧐 Does my business need a signature offer?🙃 Will I be more successful if I just do one thing?I have … a lot of feelings … about the advice that every business needs a super specific niche. So if you’ve ever felt like you were doing “too much” or “people just don’t get it” or “maybe I need to scrap all this and commit to one thing,” then please join me as I reflect on:The rise and fall of the “10k Signature Offer”What it means to “niche down” & why this advice is so widespreadWhy creative people NEED multiplicity & how to embrace it in your businessExamples of how to blend many interests & offerings into one online presenceHow to create a business that’s “a meal of all sides” instead of just one main course To hear the whole episode, join the Clubhouse at offthegrid.fun/clubhouseWhen you do, you'll get access to over 30 bonus episodes (and counting), curated tech + creative business newsletters, and more. Plus your own private podcast feed, comments threads, and behind-the-scenes updates on the show.Please join the Clubhouse to support the show! And find this specific episode here :)
What this episode covers
This is a free preview of a paid episode — where I answer a few questions that have been coming my way a lot lately, including:🤔 Should I niche down?🧐 Does my business need a signature offer?🙃 Will I be more successful if I just do one thing?I have … a lot of feelings … about the advice that every business needs a super specific niche. So if you’ve ever felt like you were doing “too much” or “people just don’t get it” or “maybe I need to scrap all this and commit to one thing,” then please join me as I reflect on:The rise and fall of the “10k Signature Offer”What it means to “niche down” & why this advice is so widespreadWhy creative people NEED multiplicity & how to embrace it in your businessExamples of how to blend many interests & offerings into one online presenceHow to create a business that’s “a meal of all sides” instead of just one main course To hear the whole episode, join the Clubhouse at offthegrid.fun/clubhouseWhen you do, you'll get access to over 30 bonus episodes (and counting), curated tech + creative business newsletters, and more. Plus your own private podcast feed, comments threads, and behind-the-scenes updates on the show.Please join the Clubhouse to support the show! And find this specific episode here :)
NOW PLAYING
🔒 The Tyranny of the Niche
No transcript for this episode yet
Similar Episodes
Mar 26, 2026 ·1m
Mar 19, 2026 ·34m
Feb 18, 2026 ·11m
Feb 11, 2026 ·45m