The Tyre Lady: 50 Cars a Day, 2,000 Tyres in Their Biggest Month

This episode is sponsored by Castrol and The Race Group. To learn more about Castrol Service, please visit: https://www.castrol.com/en_gb/united-kingdom/home.htmlSophie Lyden works alongside her dad at Westgate Tyres in Morecambe. Three depots on one street, 40 to 50 cars a day, and no booking system for tyres. She's also better known across the trade as The Tyre Lady, and became the person the BBC called when they wanted a tyre expert. She joins us to talk about how both of those things happened.If you run a garage or sell tyres, this one's full of practical insight, and a decent argument that safety messaging is the best marketing you're not doing.In this episode:- Why Westgate doesn't take bookings for tyres, and how they cope with 40 to 50 cars a day- The stock strategy behind their biggest tyre month- TPMS, valve service kits, and the conversation most garages skip- Why she checks dot codes on every car and advises at 3mm- The crash outside the garage that started The Tyre Lady- What road safety conferences never talk about- How a LinkedIn post about a bad tyre reached 200,000 people- Getting a tyre onto the BBC Breakfast sofa- What she'd change about the MOT and the legal tread limit- ADHD, postnatal depression, and running a business through bothTimestamps:00:00 - intro01:04 - how sophie ended up back in the family tyre business09:11 - inside westgate tyres and their biggest month18:31 - punctures, stock and what makes a tyre shop busy24:51 - tyres or servicing, and which one she would keep29:26 - castrol | the race group partnership35:55 - the crash outside the garage that started the tyre lady43:04 - road safety conferences, dot codes and the education gap52:38 - testing tyres and keeping the tyre lady separate from westgate60:37 - bbc breakfast and the families behind the campaign66:46 - what she would change about the mot and the tread limit75:07 - adhd, postnatal depression and understanding her own brain83:40 - taking over the business and what comes next88:05 - outroSubscribe for more expert insight, honest conversation, and real stories from inside the independent garage sector.https://beacons.ai/ontheramp#ontheramp #tyres #tyresafety #garageowners #independentgarage #ukgarages #automotiveindustry #roadsafety #mechaniclife #castrol