EPISODE · Jun 9, 2021 · 34 MIN
The U.S. Army's recruitment strategy with Kevin Richey, EVP Planning, DDB, Chicago
from On Strategy Showcase · host Fergus
When only 10% of young people would even consider the Army, the challenge the brand faces in its quest to appeal to a far wider target is clear. We hear about DDB's first two campaigns... and the new brand campaign currently in development.
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The U.S. Army's recruitment strategy with Kevin Richey, EVP Planning, DDB, Chicago
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