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The U.S. Army's recruitment strategy with Kevin Richey, EVP Planning, DDB, Chicago episode artwork

EPISODE · Jun 9, 2021 · 34 MIN

The U.S. Army's recruitment strategy with Kevin Richey, EVP Planning, DDB, Chicago

from On Strategy Showcase · host Fergus

When only 10% of young people would even consider the Army,  the challenge the brand faces in its quest to appeal to a far wider target is clear.  We hear about DDB's first two campaigns... and the new brand campaign currently in development.

What this episode covers

When only 10% of young people would even consider the Army, the challenge the brand faces in its quest to appeal to a far wider target is clear. We hear about DDB's first two campaigns... and the new brand campaign currently in development.

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The U.S. Army's recruitment strategy with Kevin Richey, EVP Planning, DDB, Chicago

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Frequently Asked Questions

How long is this episode of On Strategy Showcase?

This episode is 34 minutes long.

When was this On Strategy Showcase episode published?

This episode was published on June 9, 2021.

What is this episode about?

When only 10% of young people would even consider the Army,  the challenge the brand faces in its quest to appeal to a far wider target is clear.  We hear about DDB's first two campaigns... and the new brand campaign currently in development.

Can I download this On Strategy Showcase episode?

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