EPISODE · Jul 15, 2026 · 45 MIN
The UK VAT Cut for Attractions: Pass Savings to Guests or Invest in Growth? with Clive Morris
from Skip the Queue · host Andy Povey, Clive Morris
In this episode of Skip the Queue, Andy Povey is joined by Clive Morris, founder of CCM Consulting, to explore the financial realities facing visitor attractions. They discuss the recent UK VAT changes, why collecting the right operational and financial data matters, and how attractions can strengthen the case for future VAT reform. Clive also shares practical advice on connecting finance with day-to-day operations to support better business decisions. Topics Discussed The recent VAT changes affecting UK visitor attractions Why finance and operations should work more closely together The importance of collecting accurate visitor and revenue data Building the case for future VAT reform Using financial insights to improve operational decisions Common financial challenges facing attractions Practical advice for attraction leaders and finance teams How better reporting supports long-term business growth Show references: Clive Morris - founder of CCM Consulting https://cmm-consulting.co.uk/ https://www.linkedin.com/in/clive-morris/ Skip the Queue is brought to you by Merac. We provide attractions with the tools and expertise to create world-class digital interactions. Very simply, we're here to rehumanise commerce. If you like what you hear, you can subscribe on Apple Podcasts, Spotify, and all the usual channels by searching Skip the Queue or visit our website SkiptheQueue.fm. If you've enjoyed this podcast, please leave us a five star review, it really helps others find us. And remember to follow us on LinkedIn. Credits: Written by Sami Entwisle Edited by Steve Folland Produced by Emily Burrows and Sami Entwisle (Plaster) Download The Visitor Attractions Website Survey Report - https://www.merac.co.uk/download-the-visitor-attractions-survey We have launched our brand-new playbook: ‘The Retail Ready Guide to Going Beyond the Gift Shop’ — your go-to resource for building a successful e-commerce strategy that connects with your audience and drives sustainable growth. Download your FREE copy here
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What this episode covers
Today we’re going to be talking about sums. Andy Povey is joined by Clive Morris, the founder of CCM Consulting. Clive has held some very senior roles in a number of attractions across the world. As a qualified accountant, he bridges the gap between finance and operations in an uncommon way. They talk about the recent change to VAT for attractions in the UK and what information attractions should make sure they capture now to support the ongoing campaign for changes to VAT across leisure and hospitality
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The UK VAT Cut for Attractions: Pass Savings to Guests or Invest in Growth? with Clive Morris
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