The Ultimate Five-Factor Model for User-Centric Design

from The Kula Ring · host Kula Partners

MSTQ founder and principal product designer Yazin Akkawi discusses why he has moved away from demographics and toward a five-factor OCEAN model to build more accurate and useful buyer personas, and how user-centric design can enhance the entire customer journey.

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This episode is 33 minutes long.

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This episode was published on December 17, 2019.

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