The Ultimate Five-Factor Model for User-Centric Design

from The Kula Ring · host Kula Partners

MSTQ founder and principal product designer Yazin Akkawi discusses why he has moved away from demographics and toward a five-factor OCEAN model to build more accurate and useful buyer personas, and how user-centric design can enhance the entire customer journey.

Episode metadata supplied by the publisher feed · Published Dec 17, 2019

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The Ultimate Five-Factor Model for User-Centric Design

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