The Ultimate Five-Factor Model for User-Centric Design

Featuring Yazin Akkawi, founder and principal product designer at MSTQ

Episode 64 of the The Kula Ring podcast, hosted by Kula Partners, titled "The Ultimate Five-Factor Model for User-Centric Design" was published on December 17, 2019 and runs 33 minutes.

December 17, 2019 ·33m · The Kula Ring

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Summary

MSTQ founder and principal product designer Yazin Akkawi discusses why he has moved away from demographics and toward a five-factor OCEAN model to build more accurate and useful buyer personas, and how user-centric design can enhance the entire customer journey.

Episode Description

MSTQ founder and principal product designer Yazin Akkawi discusses why he has moved away from demographics and toward a five-factor OCEAN model to build more accurate and useful buyer personas, and how user-centric design can enhance the entire customer journey.

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