The ultimate guide to AEO (Director's Cut) | Ethan Smith, CEO @ Graphite

Graphite is nothing like your typical agency. While most agencies sell slides and strategic decks, Graphite builds things. While others work on hundred-item SEO audits, they obsess over the 5% of work that actually drives results. They've proven this approach in SEO with companies like Rippling, Webflow, Notion, and Upwork, and now they're applying the same ruthless focus to AI search. That's why I'm excited to have Ethan Smith, CEO of Graphite, on the show today. Ethan has led Graphite to the absolute forefront of Answer Engine Optimization, one of the largest new marketing channels we've seen in over a decade. He already gave the ultimate guide to AEO on Lenny’s podcast a couple of weeks ago, but I felt like a lot of questions remained unanswered. So I asked him to do a follow-up deep dive, and now we’re here. ▶ Let's connect! 🔗 Niklas on LinkedIn: https://www.linkedin.com/in/niklas-buschner/ Radyant on LinkedIn: https://www.linkedin.com/company/radyant/ Ethan on LinkedIn: https://www.linkedin.com/in/ethanls/ Graphite on LinkedIn: https://www.linkedin.com/company/graphitehq/