The Ultimate Guide to GA4: Everything You Need to Know | #187

In this episode of Add To Cart, we are joined by Kate Collinson from Kate Collinson Consulting.  One of the most requested topics for us to cover is the impending change from Google Universal Analytics to Google Analytics 4.  So, to satisfy this need for knowledge around the topic, I immediately turned to eCommerce marketing extraordinaire and friend of the podcast Kate Collinson. Kate is an independent consultant and has worked with eCommerce brands including Nimble, Kat the Label, Vinomofo, The Memo and heaps more. As you’ll hear, Kate has written a comprehensive Google Universal Analytics course and is about to release her new course helping marketers get up to speed in Google Analytics 4. In this conversation we cover the change that you can expect between Universal Analytics and GA4, how to implement GA4 on your store and why the hell conversion rate has disappeared. The shock! The horror! Links from the episode:Packleo (sponsored)Shopify Plus and Milligram (sponsored)Questions answered:Why do retailers need to move over to GA4 asap?What is different about GA4 compared to Universal Analytics?What tips can you share for eCommerce managers who want to start getting familiar with GA4?This episode was brought to you by…  Shopify PlusPackleoAbout your co-host: Kate Collinson from Kate Collinson ConsultingKate is an eCommerce consultant & growth marketer specialising in Shopify & Shopify Plus with over a decade’s experience in eCommerce. She’s often called a “digital Swiss army knife” by clients, with a wide skillset spanning data & analytics, digital and platform strategy, paid media and customer lifecycle marketing.  Kate works with retailers including The Daily Edited, Biome, Kat the Label and Juliette Hogan, using data-based insights to set monthly targets and grow their revenue year on year.You can contact Kate at LinkedInPlease contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you!Thanks to our sponsors, Shopify and Klaviyo, for bringing you the show.Sponsor Add To Cart: https://addtocart.com.au/sponsor/ Hosted on Acast. See acast.com/privacy for more information.Subscribe to the Add To Cart newsletter  SMS us to Suggest a Guest Connect with Nathan Bush Join the Add To Cart Community