The Ultimate Guide to Online Memberships with Mike Morrison

🎙️ In this episode of How to Build a Profitable Nutrition Business, Chris sits down with Mike Morrison, founder of the Membership Geeks and Membership Academy, to dive deep into what makes membership businesses thrive—especially in the health and wellness space. Mike shares his 15+ years of experience in the industry, offering practical insights on community building, pricing strategies, and how to create a membership that keeps people engaged long-term. Whether you're just starting out or looking to scale your membership model, Mike's approach to the “three Cs” (Content, Coaching, and Community) is a game changer. 💡 Mike also shares his powerful retention framework, explores common mistakes membership owners make, and gives real advice on platform choice—spoiler: he's not a fan of Facebook groups for paid memberships. From fostering engagement to boosting lifetime customer value, this episode is packed with actionable tips to help you serve more people without burning out. Guest Bio & Links: Mike Morrison is founder of the Membership Geeks and Membership Academy, where he's been the driving force behind countless successful membership businesses. He’s the host of a popular podcast, author of three best-selling books including Member Machine (2016) and Behind The Membership (2019), and can regularly be found on stages around the world at events including Social Media Marketing World, Atomicon, and Podcast Movement. 👉 Connect with Mike: Instagram | Twitter | Facebook Page | Facebook Group