The ultimate playbook to master Go-To-Market strategy | Maja Voje | Best Selling Author & Advisor

You can't get a successful GTM without a good product in the first place. Appunite is the product development powerhouse that embeds with your team to build apps that scale. Learn more at https://bit.ly/3FBanHZMany see GTM as picking channels or running a launch campaign. But as Maja Voje, THE Go-To-Market expert and best-selling author of Go-To-Market Strategist, explains, it’s a much more holistic journey that requires prioritization and strategic focus.In this episode, we dive into:👉 The 6 key elements of a strong GTM strategy.👉 How to reach Product-Market Fit—and what comes next.👉 The biggest challenges companies face when scaling.👉 Why pricing is the real game-changer.👉 The difference between a GTM strategy and a marketing plan.👉 Her favorite product launch, and what made it successful.👉 The GTM myth she wants to debunk.👉 How to become an excellent GTM strategist.This episode is for you if you want to stop treating Go to Market as just a launch and start treating it as a long-term strategy.I hope that you enjoyed as much as me this interview, plenty of good and concrete advice. RESSOURCES🛠️Follow Maja Maja’s GTM Solutions: Book, Checklists, GTM Bootcamp: https://gtmstrategist.comSubscribe to my newsletter hereCONTACT ME👋Share your thoughts with me about the episode on LinkedInFollow the LinkedIn account Product Marketing Stories to stay updated.SUPPORT THE PODCAST FOR FREE🙏Subscribe 🔔 Leave a 5 ⭐ review on Spotify and Apple Podcasts (here).Mention the podcast on LinkedIn and share it with everyone who wants to develop their skills in Product Marketing!Marketing Square • Le Podcast du Marketing • Le café du market • Clef de Voûte • Lenny’s Podcast • Les podcasts du Ticket • Product SquadIci on parle de : Product Marketing • branding • business • communication • carrière • PMM • PM • Sales enablement • positionnement • messaging • go to market, • stratégie de lancement produit • copywriting • storytelling • inbound marketing • conseils marketing • marketing automation • marketing digital • growth marketing • persona • réseaux sociaux • stratégie • IA • freelance • audience • chatgpt • email marketing • saas tech B2B • B2C • use-cases • positioning • best practice • product management • women leadership • founding PMM • insights • buyer persona • user journey • funnel marketing • marketing mix • design • product design • UX • UI • branding • brand strategy • GTMHébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.