The Ultimate Road Trip with Andrew Jordan

On this week's Ultimate Road Trip, James is joined by co-founder of lifestyle and clothing brand JAM Industries, Andrew Jordan, who initially found fame as a cast member of E4's reality show "Made in Chelsea". As well as revealing his Ultimate Road Trip, Andy throws some light on his experience of being in the public eye and the perception vs the reality of being on the show, along with the challenges of starting a new business and then steering it through the pandemic.  The brand is now thriving and the JAM Industries team, which includes his brother and mum, has built it up with 10 stores including, not surprisingly, on the King's Road in Chelsea... The five elements that make up The Ultimate Road Trip. 1. What's the car - make, model, colour 2. Why that car? 3. Destination 4. Passenger 5. Seminal soundtrack