The Ultimate Sale: Building Value and Living with Intention

In this episode of Poised for Exit, we sit down with Justin Goodbread, a lifelong entrepreneur who has built and sold multiple businesses and now coaches others to do the same. From launching his first company at 15 to achieving several seven-figure exits, Justin shares the biggest lessons he has learned about increasing company value, planning a smart exit, and building a business that supports your life instead of running it.Justin opens up about a life-threatening experience during Covid that led him to completely reevaluate his priorities. That pivotal moment inspired him to sell his firm and shift his focus to family, purpose, and more meaningful work. He now helps business owners do the same through a group coaching platform designed to help service-based professionals double or triple their business value within 18 to 36 months.We also dive into our collaboration on an AI-powered coaching platform and share how this new tool can help business owners grow with more structure, efficiency, and integrity.If you are an advisor, founder, or just someone looking to align your business with your values, this conversation offers both inspiration and practical direction. Justin’s story is a powerful reminder that success means nothing if it comes at the cost of the life you want to live.Connect with Julie Keyes, Keyestrategies LLCFounder, Consultant, Author, Pod-caster and Instructor